In this session, we'll discuss practical considerations for developing and executing brand strategies, with a focus on new technologies. Modern brand protection goes far beyond trademark registration. Companies are tasked with building and maintaining comprehensive trademark portfolios that cover every aspect of their brand's identity, as well as securing related brand collateral, and thoughtfully enforcing those rights. This presentation will cover the key legal and business considerations that companies must keep in mind as they establish and manage a worldwide brand.

If you have any questions, please contact the MCLE Team or +1 646-940-8001.

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Agenda